Sapio research were a brilliant partner for our Electric is Now project, helping us hone the perfect survey to tap into UK consumers’ barriers, motivators and sources of influence when it comes to the purchase of electric vehicles. The resulting report has formed the linchpin of our agency’s new business strategy, with the accompanying launch event generating many leads, one of which has been converted into a piece of new business already!
Success story
Whirli
Discovering engaging headlines that convince parents about the benefits of using the novel toy-sharing service.
After its highly successful inaugural event – The Marketing Club came together again. In 60 minutes, 3 of the club members talked in a little more depth and answering questions about communications for sales.
With the limited face-to-face business development possibilities of current times, the marketing community is taking on the greater priority of reaching and engaging current and potential customers. So the webinar is really timely and looks at the sales mindset required for BD marketing, and how to apply this within PR channel choices and quality of brand message.
Sapio’s Managing Partner Jane Hales was joined by Wildwood PR’s Lorraine Nugent and Engage Techniques’s Mark Whybrow.
Jane showed you how you can use statistics and customer insights to drive growth through outstanding PR campaigns. She offered tips for…
- Developing high-impact themes
- Designing your own PR questionnaires
- Choosing your survey audience
Mark discussed your customer proposition: How to give yourself the best chance of filling the top of your sales funnel through truly customer-centric communication.
Lorriane offered some top tips for achieving your #PRGoals.
From this webinar YOU’LL TAKE AWAY ACTIONABLE TIPS ON:
- The vital role for true customer-centric communications in business development
- Learn how to develop your PR tools to elevate your business
- Learn how to craft your own thought leadership assets
The zoom event was brilliantly hosted by the club member who received the attendee’s top vote in the first event; Stefan Buss of Storm12.
Jane was full of energy as she was just coming down from her high after getting Sapio officially recognised as an award-winning professional service the week before. – It’s amazing what friends in the club like Donna O’Toole of August One can do to bring the best in you!
Sign up for future events here.
And watch the event here ….
