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Business sentiment one year into the pandemic

To spot positive opportunities it’s important to keep a track of business sentiment. Less than a third of businesses have the same customer base today as they did before than the pandemic. That’s more pivoting than a ballerina!

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Tom Buttle
Managing Director
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An awful lot can happen in a year, and for many of us, it still feels as though we are stuck in a bit of a nightmare.

Emotional responses aside, to spot positive opportunities it’s important to keep a track of business sentiment. Less than a third of businesses have the same customer base today as they did before than the pandemic. That’s more pivoting than a ballerina!

Sentiment doesn’t necessarily mean happy or sad. Or should I say, it’s not very helpful to identify sentiment on its own. Without being able to understand what’s working or is broken, you can’t solve the problem or emulate the good bits.

Getting working from home right is one such area. Managers are now more likely to be seeing an increase in their personal productivity than at any other time in the pandemic, primarily through being able to take advantage of the extra time available to work afforded by remote working, Though it’s not all easy breezy, those who are reporting lower than normal productivity are still being weighed down by working from home, lacking in energy and involved in homeschooling.

If working from home became unsustainable, we’re also seeing a shift in how companies would approach furloughing a second time around.

What would you do differently if you had faced the pandemic again? Check out our latest Business Barometer and see what UK businesses think.