News

We look forward to 2023, though perhaps with some trepidation. Sapio examines the spontaneous responses from business decision makers in the UK, US & Germany to understand what will concern them in 2023. Here are the top four concerns to be prepared for.

“Whilst we are not currently officially in recession, businesses are experiencing the first few tremors, particularly so in the UK, US and Japan. German businesses are more optimistic for their outlook, with 56 per cent not expecting to feel the effects until 2023,” 

Plans UK, US, German and Japanese organisations have for their marketing budgets in the face of a recession.

As a marketer I can see the appeal and the potential that in-game adverts have, but I have a few issues

In June 2022, Sapio Research went on a voyage of discovery and found ourselves rubbing shoulders with the leading figures of the PR and advertising world at Cannes-Lions 2022.

New research shows 95 per cent of businesses that fear recession and many will likely cut marketing budgets.

After Corona virus, now what? 5 reports about future-proofing business.

Research insights don’t have to crash the party and starts hindering the creative vision and appear, adversary.

We’ve got a proven track record of helping clients raise their visibility and make confident decisions.

As we near the end of this year we once again asked our team to try and choose just one charity each for us to donate £100 to. I think this gets harder every year – there are so many worthy causes out there and the pandemic has highlighted so many in need.

Harassment in IT security has been an issue for a long time. At last, an organisation is trying to do something to stop it.

Here’s some wonderful lessons I’ve been fortunate enough to learn over the past 5 years.