News

Working with friends can be great for business.

In this year’s census, for the first time, sexual orientation and gender identity were asked for and recorded.

Getting work experience during lockdown doesn’t have to be like hitting your head against a brick wall.

To spot positive opportunities it’s important to keep a track of business sentiment. Less than a third of businesses have the same customer base today as they did before than the pandemic. That’s more pivoting than a ballerina!

One sector that we feel could benefit greatly from market research is the third sector. 84% of charities reported a shortfall in their income last year – we want to help.

The Sapio team have once again chosen a wide-ranging selection of worthy charities to donate to.

We have reached September and with it looms our fourth anniversary.

The team at Sapio have developed a new website, Opinipoll, that allows research buyers quick access to consumer audiences.

After its highly successful inaugural event – The Marketing Club came together again. Club members talked in a little more depth and answering questions about communications for sales.

Four weeks into lockdown we reconsidered the freezing of this year’s work experience programme.

Thoughts on how qualitative research might be impacted by the current coronavirus pandemic; issues, and opportunities.

Here’s my take on things that impact the research industry now and what you might need to consider when planning an opinion survey.