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Type
News Opinion
opinion
5 top tips for personal productivity
5 top tips for personal productivity
Fresh and focused on a productive new year our latest member of the team Eunice speaks to her colleagues to find out how they’ll hit the ground running and maintain their focus this year. 
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opinion
What is business concerned about in 2023?
What is business concerned about in 2023?
We look forward to 2023, though perhaps with some trepidation. Sapio examines the spontaneous responses from business decision makers in the UK, US & Germany to understand what will concern them in 2023. Here are the top four concerns to be prepared for.
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opinion
Sapio Barometer – Shining a light into the future
Sapio Barometer – Shining a light into the future
“Whilst we are not currently officially in recession, businesses are experiencing the first few tremors, particularly so in the UK, US and Japan. German businesses are more optimistic for their outlook, with 56 per cent not expecting to feel the effects until 2023,” 
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opinion
Sapio Barometer: Forecasting The Future of marketing spend?
Sapio Barometer: Forecasting The Future of marketing spend?
Plans UK, US, German and Japanese organisations have for their marketing budgets in the face of a recession.
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opinion
Advertising in videogames: Unwelcome intrusion or a chance for entertainment?  
Advertising in videogames: Unwelcome intrusion or a chance for entertainment?  
As a marketer I can see the appeal and the potential that in-game adverts have, but I have a few issues
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news
A View From The Beach: What We Learnt At Cannes-Lions 2022
A View From The Beach: What We Learnt At Cannes-Lions 2022
In June 2022, Sapio Research went on a voyage of discovery and found ourselves rubbing shoulders with the leading figures of the PR and advertising world at Cannes-Lions 2022.
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news
How worried are businesses about the recession now?
How worried are businesses about the recession now?
New research shows 95 per cent of businesses that fear recession and many will likely cut marketing budgets.
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news
Now what?
Now what?
After Corona virus, now what? 5 reports about future-proofing business.
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opinion
Why do Creatives hate being challenged by insight?
Why do Creatives hate being challenged by insight?
Research insights don’t have to crash the party and starts hindering the creative vision and appear, adversary.
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news
Sapio at Cannes Lions 2022
Sapio at Cannes Lions 2022
We’ve got a proven track record of helping clients raise their visibility and make confident decisions.
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news
Our Team Charities For 2021
Our Team Charities For 2021
As we near the end of this year we once again asked our team to try and choose just one charity each for us to donate £100 to. I think this gets harder every year – there are so many worthy causes out there and the pandemic has highlighted so many in need.
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news
Supporting those who protect us
Supporting those who protect us
Harassment in IT security has been an issue for a long time. At last, an organisation is trying to do something to stop it.
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