What is business concerned about in 2023?
We look forward to 2023, though perhaps with some trepidation. Sapio examines the spontaneous responses from business decision makers in the UK, US & Germany to understand what will concern them in 2023. Here are the top four concerns to be prepared for.Read more
Sapio Barometer – Shining a light into the future
“Whilst we are not currently officially in recession, businesses are experiencing the first few tremors, particularly so in the UK, US and Japan. German businesses are more optimistic for their outlook, with 56 per cent not expecting to feel the effects until 2023,”Read more
Sapio Barometer: Forecasting The Future of marketing spend?
Plans UK, US, German and Japanese organisations have for their marketing budgets in the face of a recession.Read more
Advertising in videogames: Unwelcome intrusion or a chance for entertainment?
As a marketer I can see the appeal and the potential that in-game adverts have, but I have a few issuesRead more
A View From The Beach: What We Learnt At Cannes-Lions 2022
In June 2022, Sapio Research went on a voyage of discovery and found ourselves rubbing shoulders with the leading figures of the PR and advertising world at Cannes-Lions 2022.Read more
How worried are businesses about the recession now?
New research shows 95 per cent of businesses that fear recession and many will likely cut marketing budgets.Read more
Why do Creatives hate being challenged by insight?
Research insights don’t have to crash the party and starts hindering the creative vision and appear, adversary.Read more