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opinion
Perfecting Content Research: Tips to Maximise Your Research
Perfecting Content Research: Tips to Maximise Your Research
To maximise your content research, there are certain steps that are good to follow and we’ve listed the most important of these here.
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news
Research 101: Become your own market research expert, free webinar
Research 101: Become your own market research expert, free webinar
Join our free workshop sponsored by Clean Growth, to provide a snapshot of research methodologies and how it can help you develop your business model, market position, products and messaging.
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news
Hoping for vivid dreams not nightmares
Hoping for vivid dreams not nightmares
We may be in a permacrisis, but it’s still important to plan and balance the achievable with the dreams, here is why.
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news
Our Team Charities For 2022
Our Team Charities For 2022
It’s a Christmas tradition here at Sapio to make donations to charities chosen by our wonderful team. And as the years progress and we grow, it’s such a satisfaction to be able to help more causes; this year, 17 charities will receive a donation of £200! Here is why we chose them.
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opinion
Walking The Productivity Tightrope: The Barriers and The Solutions
Walking The Productivity Tightrope: The Barriers and The Solutions
For employers, productivity is maximising all facets of the business, so its output based. However, for employees, it can mean the reward derived from their output, i.e. reward based productivity. Both are essential to understand so we discuss and offer 4 strategies you can consider to improve productivity.
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opinion
5 top tips for personal productivity
5 top tips for personal productivity
Fresh and focused on a productive new year our latest member of the team Eunice speaks to her colleagues to find out how they’ll hit the ground running and maintain their focus this year. 
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opinion
What is business concerned about in 2023?
What is business concerned about in 2023?
We look forward to 2023, though perhaps with some trepidation. Sapio examines the spontaneous responses from business decision makers in the UK, US & Germany to understand what will concern them in 2023. Here are the top four concerns to be prepared for.
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opinion
Sapio Barometer – Shining a light into the future
Sapio Barometer – Shining a light into the future
“Whilst we are not currently officially in recession, businesses are experiencing the first few tremors, particularly so in the UK, US and Japan. German businesses are more optimistic for their outlook, with 56 per cent not expecting to feel the effects until 2023,” 
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opinion
Sapio Barometer: Forecasting The Future of marketing spend?
Sapio Barometer: Forecasting The Future of marketing spend?
Plans UK, US, German and Japanese organisations have for their marketing budgets in the face of a recession.
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opinion
Advertising in videogames: Unwelcome intrusion or a chance for entertainment?  
Advertising in videogames: Unwelcome intrusion or a chance for entertainment?  
As a marketer I can see the appeal and the potential that in-game adverts have, but I have a few issues
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news
A View From The Beach: What We Learnt At Cannes-Lions 2022
A View From The Beach: What We Learnt At Cannes-Lions 2022
In June 2022, Sapio Research went on a voyage of discovery and found ourselves rubbing shoulders with the leading figures of the PR and advertising world at Cannes-Lions 2022.
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news
How worried are businesses about the recession now?
How worried are businesses about the recession now?
New research shows 95 per cent of businesses that fear recession and many will likely cut marketing budgets.
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