News

Type
News Opinion
opinion
Experts’ Round-up: Fintech Edition
Experts’ Round-up: Fintech Edition
Read what fintech industry experts have to say about the latest current financial trends, based on the insights from Sapio Research’s Finance Pulse.
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opinion
Does your B2B brand need Qualitative Research? 
Does your B2B brand need Qualitative Research? 
Learn why qualitative research is important to understand emotions and motives behind consumer decisions for your brand. Also explore different stages when you can deploy a qualitative research project.
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opinion
5 marketing problems that market research solves
5 marketing problems that market research solves
Are you a decision maker or a marketing leader tasked with growing a business or a brand? If the answer is yes, then you’re likely to have already experienced at least one or two of these common roadblocks. So, when faced by such challenges, how fast can you overcome them? Here’s how you can leverage market & customer insights to get back on track and achieve your growth targets.
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opinion
Experts’ Roundup – International Women’s Day Special
Experts’ Roundup – International Women’s Day Special
An experts’ round-up special for International Women’s day. You’ll find opinions from industry leaders on how to leverage data and research for greater inclusion and equity.
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opinion
Top B2B Marketing Trends of 2023: examples of successful strategies, and why they worked.
Top B2B Marketing Trends of 2023: examples of successful strategies, and why they worked.
In 2023, B2B marketing continued to see a rapid shift towards innovation, data and automation/AI to provide a more personalised customer experience.  Five key trends emerged as pivotal for businesses aiming to gain a strategic edge. Those who mastered those trends had one thing in common – a great understanding of their customers and market, as well as the right insights to create customer-centric strategies.
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opinion
Six game-changing B2B marketing trends and strategies for 2024
Six game-changing B2B marketing trends and strategies for 2024
In B2B marketing, staying ahead of trends is crucial for businesses aiming to thrive. As we navigate through 2024, understanding and adapting to these trends, supported by robust market research, becomes indispensable.
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opinion
The Rise of AI in Market Research: What You Need to Know
The Rise of AI in Market Research: What You Need to Know
In today’s rapidly evolving landscape, Artificial Intelligence (AI) is reshaping the world of market research. From streamlining data collection to predicting market trends, AI’s capabilities are revolutionising how businesses gather and interpret valuable insights.
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news
Supporting charities through crisis
Supporting charities through crisis
Market research can have a hugely positive impact on how charities engage with and serve their clients, stakeholders and supporters, and we want to help!
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news
Celebrating our 7th anniversary
Celebrating our 7th anniversary
As we celebrate our 7th anniversary this year we thought we’d take a trip down memory lane and look back on our journey. Thank you to all who made this possible, it’s been a great journey so far!
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news
Our Eco pledge with onHand
Our Eco pledge with onHand
It’s been three months of our team using onHand, and we have clocked up CO2e reductions of 6.94 tonnes and planted 187 trees via the onHand platform! This app is a goldmine when it comes to simple actionable ideas and steps to help organisations make a real difference, one mission at a time.
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news
Our pledge to net zero
Our pledge to net zero
We are committed to ensuring that our organisation is Net Zero by 2026 and have taken a number of steps since then to become more sustainable. We are always working to improve our sustainable practices – read our blog and let us know us what has worked for you and what other actions we could take to reach our goal!
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opinion
Working at a mainly female company: why this isn’t the norm
Working at a mainly female company: why this isn’t the norm
It seems long overdue that we would share what it’s like to be part of a company that has a majority of female employees. It is far from the norm and so we want to take this opportunity to give some insight because insight is, after all, what we excel at.
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