Audience Research
We help you to identify and research your target audience, taking a deep dive into how they think and feel.
Understand your market,
Grow distinctive brands,
Cut through the noise.
We connect with hard-to-reach tech and B2B audiences to provide companies, PR & marketing agencies with the latest and most accurate insights.
Contact Us
We’re a full-service market research consultancy
Your market research partner, with an in-house feel.
We’re experts in market research for the technology and B2B sectors, and we help businesses grow thanks to high quality, efficient and honest research solutions.
We deliver valuable insights to support you to understand your audience, create extraordinary content and headlines, and make vital business decisions relevant to your market and brand.
Launched in 2016 with four co-founders, Sapio Research has now over 20 employees (and growing) and an international client list of top marketing & PR agencies, B2B consultancies, household name brands as well as independent & fast-growing businesses.
Sapio Research won the UKBA Gold Professional Services award in 2020 and was shortlisted for Lloyds Bank British Business Scale Up Excellence Awards in 2021 having achieved 72% revenue growth.
We’re experts in Technology & B2B market research.
We provide technology companies, brands and Marketing & PR agencies with the latest insights to grow their business.
- Identify and understand your market
- Craft a customer-centric strategy and messaging
- Build long-term value, trust & loyalty
Brand Research
Create and curate strong and distinctive brands to build loyalty, recommendation and additional revenue opportunities.
- Identify and measure your KPIs
- Evaluate the power of your brand
- Grow your brand and your business
Content Research
Cut through the noise with compelling stories and thought leadership content backed up by data.
- Boost your content strategy & pipeline
- Become a thought leader
- Build trust and credibility
- Create new PR opportunities
Strategic research
Strategic research helps you develop a well-thought-out plan for a brand or marketing campaign, and create economic or long-term value. Our insights enable you to:
- Captivate your market – appreciate perceptions and understand audience motivation
- Grow your brand/business – define, test and plan your next move with confidence
- Stay ahead of the game – spot and anticipate opportunities and behaviours, compare against the competition
Content research
Content and thought leadership research helps brands stand out and provides inspiration for content marketing. Our insights enable you to:
- Create new PR opportunities – discover new angles and craft compelling stories
- Boost your content pipeline – write about what’s important for your audience
- Become a thought leader – provide evidence to an opinion and build authority
Get A Quote
If you would like to discuss any of the services above, please fill out the form below. A member of the team will be in touch to discuss your market research.
Trusted by
Testimonials
The work Sapio Research carried out has given us clearer visibility on our customers views and perceptions. It has enabled our organisation to have an increased focus on the areas that really matter to our customers and to also celebrate the positive feedback that we received as part of the process
Richard Morgan
Head of Customer Experience
Equans
Testimonials
The fact that the data was so unique really helped get the coverage.
Ian Morton
Campaigns Manager
Campaign Collective
Testimonials
The research project has been such a valuable tool, both for giving us the confidence to proceed and for bringing funders on-board. As a relatively young, small charity, market research at this scale is not something we’d engaged in before, but the insights delivered means we’re definitely considering it for future initiatives.
Louise Goulden
Founder & CEO
The Together Project (Charity Giveaway Winner)
We have access to over 149 million people across 130 countries.
Getting opinions from people across the globe has never been easier.
We’re based in the UK and we’re happy to adapt and recommend the best approach based on your target audience.
What can we do for you?
Getting you the intelligence to grow your business
Our enthusiastic and purpose-driven team of expert market researchers delivers valuable evidence so you can understand your audience, create extraordinary content and headlines, and make vital business decisions.
We can:
- Conduct research in the UK & overseas
- Provide bespoke ad-hoc research, or integrate our research in your own solutions or service offering
- Work with you to build a long term, mutually beneficial partnership
Our independent, full-service agency serves large and small businesses, incl. brands, consultancies and Marketing/PR agencies.
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