Audience understanding and branding research to improve customer perceptions – Equans
Case study excerpt
Many factors affect opinions on luxury products, ranging from economic situations to demographics (an obvious one being income) to geographical location. We can help you design research projects to understand luxury markets and consumers, generating reliable data for decision makers to have a deepened understanding of luxury consumer behaviours and habits.
In recent years, internet access and social media have boosted the luxury market and it is now, more than ever, a booming industry. Understanding consumers behaviour through luxury market research, tailored data and answers to questions you may have regarding the industry can develop your understanding of the market. You are probably already aware of the specific habits and everchanging demands of luxury consumer behaviour, but knowing exactly what these are, how they can change and who holds them is crucial.
How will COVID-19 affect the luxury industry? How do factors such as geographic location affect what luxury items are purchased? What are the most influential social and economic impacts on the industry? Is fast fashion jeopardising the luxury industry? Whatever your question, it can be answered through our quality research, enabling your business to grow as you gain insight into modern day luxury consumers.
Luxury consumer research can help you uncover the reality of luxury consumer behaviour. Having the ability to specify your target audience will enhance the usefulness of the data for your business specifically.