What can you find out with Brand Research?

  • The impact and success of marketing & PR activity on key brand metrics
  • Awareness and visibility levels and how these differ by audience group
  • The characteristics of your brand
  • How your brand differentiates from the rest of the market
  • What customers value in a brand
  • How your brand can be positioned to address customers’ needs
  • Consideration levels for your brand
  • Competitive threats and opportunities
  • How the brand should develop (e.g. due to changing opinions, changing market)
  • Implications of brand architecture.
  • Changes over time as the above is tracked on a regular basis

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