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The digital age has transformed many aspects of our life, especially how we shop. Digital consumer behaviour is a new branch of consumer behaviour which is rapidly changing. Ever-growing online markets, the rise of e-commerce sites such as Amazon, the importance of data security and online payment methods are all issues rising to the forefront for many businesses and societies.
Online shopping offers a whole new customer experience – with greater choice, helpful reviews and comparisons and the convenience of being able to do it all from a device in your pocket. But what are the drivers behind eCommerce consumer behaviour and online shopping behaviour in general? Who exactly is choosing this option over the traditional brick-and-mortar alternatives and what are the benefits or issues experienced with digital shopping? How do different returns policies affect purchase? When there is a trade-off between convenience and security at the checkout, which outweighs the other?
Market research with digital consumers will give insights into how consumer behaviour works, where it is heading and how it can affect businesses. Through a deeper understanding of these changes, your business can become a leader in this field. If you would like to reap these benefits of digital consumer research, reach out to us through our calculator.