COVID-19 B2B tracker firmographics

Characteristics of the people and businesses in the tracking study

Job titles

  1. CEO / MD
  2. Director
  3. Senior manager
  4. Middle manager

Departmental Responsibility

  1. IT
  2. Finance
  3. Executive leadership
  4. HR
  5. Marketing
  6. Sales
  7. Legal
  8. Procurement
  9. Operations
  10. Other

Customer focus

  1. B2B
  2. B2C
  3. Equal split of both

Industry sector

  1. Banking and Insurance
  2. Business Services
  3. Construction
  4. Childcare
  5. Food and drink
  6. IT and technology
  7. Media
  8. Local authority & Public sector
  9. Healthcare, including pharmaceuticals and related manufacturing
  10. Manufacturing/production & Engineering 
  11. Retail, leisure and hospitality
  12. Telecommunications & Utilities
  13. Transport
  14. Wholesale
  15. Other

Operation location

  1. From a bricks and mortar premises only
  2. Online only
  3. Both bricks and mortar and online

Company Size, employees

  1. 1 to 25
  2. 26 to 100
  3. 101 to 250
  4. 251 to 500
  5. 501 to 999
  6. 1,000 to 4,999
  7. 5,000 to 9,999
  8. 10,000+

If you’d like to know how we can survey these difficult to reach people for you too, get in touch.