Content research

Content and thought leadership research helps brands stand out and provides inspiration for content marketing.

Do you feel your life is a whirl, never doing the same thing twice? That you’re running between managing events, integrating partnerships, writing marketing communications and pitching to clients? Exciting, but tiring.

As Comms & PR professionals, you’re expected to constantly find new ways of pitching messages to the media, or create original, authoritative hero pieces. You have to create the opportunities. So you need to have your finger on the pulse when it comes to trends in the media landscape.

After all, you are in the business of building brands. And those brands want to know that you’re always ahead of the game when it comes to managing their reputation and crafting newsworthy stories that will generate great media coverage. You’re tasked with making sure that all publicity is good publicity. A big ask, so luckily Sapio’s Content Research services are here to help.

Sapio’s content research services enables you to…

• Stress test a Point of View
• Provide evidence for an opinion
• Understand what’s important in the market
• Discover new angles
• Highlight trends

So you can…

• Enter the debate with original thinking
• Develop an effective narrative
• Position yourself as an authority in your field
• Raise your visibility
• Answer questions that customers want answering
• Stand up to press scrutiny
• Create relevant social posts and infographics
• Stimulate engagement
• Contribute to the wider marketing strategy
• Support conversion