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Consumer Loyalty And Trust Surveys

Uncover consumers' likelihood of returning to your business and the factors that affect this decision.

As a novel start-up in a poorly-researched space, we needed to validate the problems Whirli is solving. Sapio Research were fantastic partners from start to finish – creative in brainstorming angles, careful in designing the questions, and rigorous in analysing the results. The research brought a wealth of insights, backed by hard figures, for our business decision making and for us to talk about publicly in the press.

Nigel Phan

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Consumer loyalty surveys facilitate understanding patterns of consumer loyalty and, as a result, enabling you to grow your business in a way that will attract and retain loyal consumers. Surveys exploring consumer trust provide insights that decision makers can use to fully understand consumer loyalty. You will uncover their likelihood of returning to your business and the factors that affect this decision.

Why are some people more loyal to businesses than others? What are hygiene factors vs. value-added features? What kind of businesses attract more loyal consumers and why? All these questions, and more, can be answered through consumer loyalty surveys, so you can make the best decisions for your business to thrive.

With the COVID-19 situation, you may be questioning the effect of the pandemic on consumers loyalty to your business. Will consumers remain loyal to companies that demonstrate proactivity with regards to social distancing measures? How will customer loyalty change to those businesses that have had to temporarily cease trading? How has pandemic-related messaging affected customer trust? You can find all this out (and more!) through a bespoke consumer loyalty survey.

Consumer loyalty research can deliver invaluable insights to better understand your customers, their challenges, and their needs. Use our quick quotes calculator to find out how much (or how little) you need to invest in this type of research.