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Comms Research

Understand your audience, improve your communications and achieve real engagement with your messaging.

As a novel start-up in a poorly-researched space, we needed to validate the problems Whirli is solving. Sapio Research were fantastic partners from start to finish – creative in brainstorming angles, careful in designing the questions, and rigorous in analysing the results. The research brought a wealth of insights, backed by hard figures, for our business decision making and for us to talk about publicly in the press.

Nigel Phan
Founder
Whirli

Are you a business in need of research?

Success story

Whirli

Discovering engaging headlines that convince parents about the benefits of using the novel toy-sharing service.

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In times of uncertainty and change, such as that caused by the COVID-19 pandemic, both internal and external communications are vital to keep people informed. Communications research can be crucial in gauging attitudes and opinions of both your workers and/or your customers in order to tailor your methods of reaching them, speaking to them, and discovering which stories to tell.

As technology and trends continue to evolve, one example of what comms research can discover is the best means of reaching audiences. Is email still a viable comms resource? Is video the future of putting messages across, or are there new technologies your audiences are familiarising themselves with for you to invest in and stay ahead of the curve? Are there age or regional differences in opinions? How does your audience like to be spoken to?

Comms market research can help answer these questions and more, in order to build a better understanding of your audience, improve your communications and achieve real engagement with the messages you’re putting out.

Get a quote now.