“Human-made surroundings that provide the setting for human activity” - a succinct definition of the sector but it hardly does justice to the breadth of the areas it covers or the diversity of the people working in it - we understand both.
Of all the sectors we work in, the built environment probably has the most complex decision-making processes (in terms of stakeholders) and potentially the widest range of business activities. From civil engineering and infrastructure to workplace fit out and refurbishment we understand the markets and how to access and engage with the stakeholders that influence and make decisions.
Market research studies in the built environment are like construction projects. Each is totally unique and it’s critical to fully comprehend the business objectives that need to be addressed and be totally flexible as to the best way to secure the insight that’s required – blueprints don’t work.
Topics we’ve addressed via market research in the construction industry and built environment include:
- Wellbeing in the workplace and its impact on productivity and presenteeism
- Customer satisfaction, retention and key drivers of dissatisfaction
- Market opportunities and new service introduction
- Market sizing by sector and region
- Stakeholder influence analysis and customer journey mapping
- The impact of the environment and sustainability on decision making
- Brand evaluation, positioning and competitor analysis.
- Message resonance testing and communication effectiveness evaluation
- Gender imbalance and its impact on the built environment sector
To secure the insight we needed we’ve used a variety of techniques and tools within our construction market research:
- Online research studies
- Telephone interviews
- Face to face interviews
- Stakeholder workshops
- Focus groups
Furthermore, we have presented results to regional decision-making groups and the boards of multinational PLC’s.
So, whatever the size or shape of the information challenge, Sapio can help and even if you’re just trying to work out what you need to understand we’re always happy to chat and share our experiences.