PR for good and faith in the job
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How can the market research industry truly understand human behaviour if it’s not made up of a representative sample? Jess Bunce investigates
Find out how to make your marketing campaigns stronger by using research
It’s been over a year since Sapio Research was incorporated and we’ve had a few people ask about our name. What does it mean? How do you pronounce it? Why Sapio? Well, it’s time you had some answers!
The incident that took place with Nicola Thorpe has been all over the news, being sent home from work without pay because she refused to wear, specifically 2” to 4” heels. Which led her and everyone else to inquire how wearing heels will increase her performance at work and questioning whether similar obnoxious rules apply to men? The answer is no and this can be seen as an obvious case of gender discrimination.
The balance of process and randomness to create great ideas: the reason why ignoring things for a while can often lead to the best ideas
We are experiencing a sensible technological evolution rather than the revolution, but have we got the right skills to make the most of it?
Reflections on why we do things and whether we still need 'female only' movements