Managing Partner, Jane Hales, recently took part in a PRCA Charity and Not for Profit event looking at how Artificial intelligence (AI) and insights can create marketing campaign success. Joined by Stu Youngs, of Studio Texture, the event and debate was a success. But why was it needed, and what were the concluding remarks?
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Almost a third (27%) of charities and not-for-profits have concerns about using original market research, according to new data.
We will be discussing the findings of our research and providing more tips at the PRCA event on research in NFPs on 11 October.
Tips on the innovation process and building a brand from Diageo’s Planners