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Statistics

Understanding your excel data tables

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Understanding your excel data tables

Data tables are a great way to show your data broken down into lots of different audience groups - but lots of numbers and columns can look confusing at first.

This is Sapio's guide to help you quickly understand your tables.

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Best Practice Guide for Using Statistics in Communications

Best Practice Guide for Using Statistics in Communications

The Market Research Society (MRS) has teamed up with CIPR and the Royal Statistical Society (RSS) to provide a comprehensive guide for those working in the PR industry on how to use statistics in communications.

We have provided a short summary of the guide as a quick go-to read to give you an idea of what it’s all about.