Viewing entries tagged
Online Polling

Detecting Dodgy Research Data

Detecting Dodgy Research Data

The vast majority of online panel members are genuine and honest, but there are always a few spoilsports that we need to look out for. There are a number of checks we do to ensure the data our clients receive is accurate and reliable.

Best Practice Guide for Using Statistics in Communications

Best Practice Guide for Using Statistics in Communications

The Market Research Society (MRS) has teamed up with CIPR and the Royal Statistical Society (RSS) to provide a comprehensive guide for those working in the PR industry on how to use statistics in communications.

We have provided a short summary of the guide as a quick go-to read to give you an idea of what it’s all about.