‹ Services

Audience Research

Identify and understand your current and prospective customers


At Sapio Research, we help you to identify and research your target audience, developing a bespoke research solution that provides you with the audience understanding you need. 

This will help you to:

  • Understand audience motivation
  • Solve your customers’ problems
  • Answer your target audience’s needs
  • Communicate with your prospects efficiently and effectively
  • Define your value propositions
  • Build customer relationships
  • Influence audience behaviour

Two categories of information can help you discover more about your target audience:

  • Demographic (e.g. age, gender, income level / turnover, marital status, size of organisation)
  • Psychographic (e.g. attitudes, beliefs, values, drivers)

These apply whether you’re looking to engage consumers or organisations.

Audience market research can also help you to understand:

  • How they think
  • What they want and need
  • Who influences them
  • What influences them
  • The experiences they seek
  • How they absorb information
  • Messages that will resonate with them

And much more, depending on your research and business needs.

Unsure what to do next? Speak with our team

Discuss your challenge with us – we’ll work around your objectives and share advice on the best possible approach to get you the right insights.

Message us with any questions and we will get back to you as soon as we can (typically within 48 hours).

What we can do for you?

Sapio research is a London-based market research agency.  We have an experienced team of qualitative and quantitative market researchers that can offer the following research services and tools to help you gain a deeper insight into your current or prospective clients.

We carry out both qualitative and quantiative audience research.  Here are just some of our techniques, tools and services:

Get topical tips, insights and more delivered to your inbox

Be the first to know about the latest international business sentiments, behaviours and plans to stay one step ahead of your competition.