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Audience Research

Identify and understand your current and prospective customers.

As a novel start-up in a poorly-researched space, we needed to validate the problems Whirli is solving. Sapio Research were fantastic partners from start to finish – creative in brainstorming angles, careful in designing the questions, and rigorous in analysing the results. The research brought a wealth of insights, backed by hard figures, for our business decision making and for us to talk about publicly in the press.

Nigel Phan
Founder
Whirli

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Charles Russell Speechlys

Policy recommendations based on insights from the Social Care Sector to reinforce the firm’s positive reputation.

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At Sapio Research, we help you to identify and research your target audience, developing a bespoke research solution that provides you with the audience understanding you need. 

This will help you to:

  • Understand audience motivation
  • Solve your customers’ problems
  • Answer your target audience’s needs
  • Communicate with your prospects efficiently and effectively
  • Define your value propositions
  • Build customer relationships
  • Influence audience behaviour

Two categories of information can help you discover more about your target audience:

  • Demographic (e.g. age, gender, income level / turnover, marital status, size of organisation)
  • Psychographic (e.g. attitudes, beliefs, values, drivers)

These apply whether you’re looking to engage consumers or organisations.

Audience market research can also help you to understand:

  • How they think
  • What they want and need
  • Who influences them
  • What influences them
  • The experiences they seek
  • How they absorb information
  • Messages that will resonate with them

And much more, depending on your research and business needs.

What we can do for you?

Sapio is a London-based market research agency.  We have an experienced team of qualitative and quantitative market researchers that can offer the following research services and tools to help you gain a deeper insight into your current or prospective clients. Click here to read a recent audience understanding case study.

We carry out both qualitative and quantiative audience research.  Here are just some of our techniques, tools and services: