Research that gets you the answers

Our London-based consumer & B2B market research company offers creative, evidence-based solutions to challenges clients face.

We enable you to…

Maintain relevance

Maintain relevance

Create opportunities by staying on top of trends and sentiments, feeding creativity.

Seize opportunities

Seize opportunities

Adapt quickly to meet changing client demands with flexibility and confidence.

Claw back time

Claw back time

Nurture important relationships and free up thinking space.

  • Unsure how successful your ideas will be?
  • Feel your brand positioning isn’t differentiated enough?
  • Uncertain about potential opportunities?
  • Worried about letting the side down?

Don’t worry
We’re here to get you the answers

Strategic research

Strategic research helps you develop a well-thought-out plan for a brand or marketing campaign, and create economic or long-term value. It enables you to:

  • Understand audience motivation
  • Define characteristics
  • Spot behaviours
  • Appreciate perceptions
  • Discover what’s of interest
  • Compare against the competition

Content research

Content and thought leadership research helps brands stand out and provides inspiration for content marketing. It enables you to:

  • Stress test a Point of View
  • Provide evidence for an opinion
  • Recognise what’s important in the market
  • Discover new angles
  • Highlight trends

Happy clients

Without Sapio’s industry knowledge, honesty and creativity, we would not have the reputation and track record that we do.

Will Gardiner
Head of Enterprise Technology
CCGroup

Sapio has been a wonderful partner to work with. They listened closely to our business goals and objectives and created a research design that best fit our needs.

Jamie Bothwell
Director of Marketing (Northern Europe)
DocuSign

We wouldn’t hesitate to recommend Sapio Research to any other organisation.

Gemma Spinks
Director
Neo PR

Sapio Research were a pleasure to work with, Jane was quick to pick up on our specific needs and turn around our complex, multi-national, small business research in a matter of days. We look forward to having the opportunity of working with her and the wider Sapio Research team again in the near future.

Michael Stovell
Commercial Manager
BCSG

As a novel start-up in a poorly-researched space, we needed to validate the problems Whirli is solving. Sapio Research were fantastic partners from start to finish – creative in brainstorming angles, careful in designing the questions, and rigorous in analysing the results. The research brought a wealth of insights, backed by hard figures, for our business decision making and for us to talk about publicly in the press.

Nigel Phan
Founder
Whirli

Sapio research were a brilliant partner for our Electric is Now project, helping us hone the perfect survey to tap into UK consumers’ barriers, motivators and sources of influence when it comes to the purchase of electric vehicles. The resulting report has formed the linchpin of our agency’s new business strategy, with the accompanying launch event generating many leads, one of which has been converted into a piece of new business already!

Hannah Baker
Marketing and New Business Director
Foxtrot Papa Agency

When insights are required to drive engaging content that delivers actual business outcomes, Sapio have been invaluable.

Tom Buttle
Managing Director
Made by Chameleon

We were very pleased to discover their approach to developing and building out our brief and delivering additional assets to the project.

Tom Leeson
Industry & Value Marketing Strategist
OpenText

Getting you the intelligence to achieve your goals

Our team are straight talking, evidence-based problem solvers who pinpoint the issues and use good sense to address them. We can help with:

  • Serving large and small businesses
  • Innovation, to brand development and everything in between
  • Independent & full service
  • UK & overseas
  • Invested in long term, mutually beneficial relationships

In the last year…

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Projects completed
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Clients served
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Participants worldwide we have access to

Extensive industry sector experience

Success stories

Success story

Praxis Medicare

Understanding market opportunity for an AI-driven digital healthcare technology solution.

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Success story

Iptor

Supply Chain KPI’s – Which really deliver?

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Success story

Kimberly-Clark Professional

Validating user preference to support new product launch.

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Success story

Whirli

Discovering engaging headlines that convince parents about the benefits of using the novel toy-sharing service.

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Success story

Jungheinrich

Power Buy the Hour – Using audience understanding to get true impact and innovation.

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Success story

BW

Initiating a conversation to understand what was causing gender imbalance in the Fit Out sector.

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Tangle Teezer

Award-Winning PR | Hair-raising research tackles underrepresentation and wins hearts.

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OpenText

Generating insight that to help position OpenText as thought leaders on Digital Transformation and Industry 4.0 in the Manufacturing sectors in the UK and Nordics.

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Success story

Flight Club

Helping an agency succeed their campaign to increase visitors at the hand of trend spotting online quantitative research.

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COVID-19 UK B2B Barometer

Tracking business confidence and helping give UK businesses clarity during this turbulent time.

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Charles Russell Speechlys

Policy recommendations based on insights from the Social Care Sector to reinforce the firm’s positive reputation.

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Zeta

Digital Solutions in Retail – Customer expectations and disappointments.

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Success story

Maths – No Problem!

Enabling a disruptor in Education Publishing.

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Foxtrot Papa

Audience understanding to improve content impact.

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Success story

Synchronoss

Enterprise Mobility – The benefits delivered.

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Success story

Storm12

How including an insights proposal differentiates Marketing Agencies at the pitch stage.

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DocuSign

Demonstrating DocuSign’s thought leadership and ability to aid global Digital Transformation by helping them understand what consumers expect.

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Success story

Kingsmill

Making a relevant and lasting impact to support the launch of a new line of products, enhancing the baker Kingsmill’s reputation.

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Advice and tutorials

Dig deeper into the theories laying behind the activities. Whether you’re looking for a more in depth understanding of key concepts, advice on how to plan and execute market research, or for tutorials on how to use tools and software, you’ve come to the right place.


What Are the Questions that Marketers Are Asking Now? – Sapio Research Round Up
What Are the Questions that Marketers Are Asking Now? – Sapio Research Round Up
When we’re tasked with conducting research for clients, a question that we’re regularly asked is ‘how can we be more sensitive in our campaigns?’
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In data we trust – steps to ensure data quality
In data we trust – steps to ensure data quality
The aim of this article is to help you ask the right questions to your research suppliers and give you complete trust in any online survey you run.
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News and opinion

As research leaders, we believe it’s essential not just to be in tune with current events, but to contribute our voice and ideas to the community. Here, you can read the latest happenings at Sapio Research and our thoughts on the industry.


news
A View From The Beach: What We Learnt At Cannes-Lions 2022
A View From The Beach: What We Learnt At Cannes-Lions 2022
In June 2022, Sapio Research went on a voyage of discovery and found ourselves rubbing shoulders with the leading figures of the PR and advertising world at Cannes-Lions 2022.
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news
How worried are businesses about the recession now?
How worried are businesses about the recession now?
New research shows 95 per cent of businesses that fear recession and many will likely cut marketing budgets.
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news
Now what?
Now what?
After Corona virus, now what? 5 reports about future-proofing business.
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COVID-19 UK B2B Barometer

Market stats to understand how business have reacted to the pandemic and are preparing for the future.

Helping you keep your finger on the pulse, Sapio Research’s business opinion poll is live with the 6th summary now ready to go.

How it works

  1. Ideas – understand your challenges, confirm objectives
  2. Design – check the audience feasibility, scope the project, design the questionnaires, double check against headlines or objectives
  3. Execution – data collection, analysis, insights, recommendations, or headlines