We enable you to…
Maintain relevance
Create opportunities by staying on top of trends and sentiments, feeding creativity.
Seize opportunities
Adapt quickly to meet changing client demands with flexibility and confidence.
Claw back time
Nurture important relationships and free up thinking space.
- Unsure how successful your ideas will be?
- Feel your brand positioning isn’t differentiated enough?
- Uncertain about potential opportunities?
- Worried about letting the side down?
Don’t worry
We’re here to get you the answers
Strategic research
Strategic research helps you develop a well-thought-out plan for a brand or marketing campaign, and create economic or long-term value. It enables you to:
- Understand audience motivation
- Define characteristics
- Spot behaviours
- Appreciate perceptions
- Discover what’s of interest
- Compare against the competition
Content research
Content and thought leadership research helps brands stand out and provides inspiration for content marketing. It enables you to:
- Stress test a Point of View
- Provide evidence for an opinion
- Recognise what’s important in the market
- Discover new angles
- Highlight trends
Happy clients
Without Sapio’s industry knowledge, honesty and creativity, we would not have the reputation and track record that we do.
Sapio has been a wonderful partner to work with. They listened closely to our business goals and objectives and created a research design that best fit our needs.
We wouldn’t hesitate to recommend Sapio Research to any other organisation.
Sapio Research were a pleasure to work with, Jane was quick to pick up on our specific needs and turn around our complex, multi-national, small business research in a matter of days. We look forward to having the opportunity of working with her and the wider Sapio Research team again in the near future.
As a novel start-up in a poorly-researched space, we needed to validate the problems Whirli is solving. Sapio Research were fantastic partners from start to finish – creative in brainstorming angles, careful in designing the questions, and rigorous in analysing the results. The research brought a wealth of insights, backed by hard figures, for our business decision making and for us to talk about publicly in the press.
Sapio research were a brilliant partner for our Electric is Now project, helping us hone the perfect survey to tap into UK consumers’ barriers, motivators and sources of influence when it comes to the purchase of electric vehicles. The resulting report has formed the linchpin of our agency’s new business strategy, with the accompanying launch event generating many leads, one of which has been converted into a piece of new business already!
When insights are required to drive engaging content that delivers actual business outcomes, Sapio have been invaluable.
We were very pleased to discover their approach to developing and building out our brief and delivering additional assets to the project.
We support you through our simple ABC process:
Audience, Brand & Content Research
B2B Research Services
Understand businesses, intermediaries, executives, corporates, VARS, MSPs, the supply chain.
Opinion Polling
Straightforward pulse surveys, polls, omnibuses, temperature checks, or online surveys whenever.
Market Understanding Research
Helping you pivot, grow, and launch with confidence, sizing the potential opportunity.
B2C Market Research
Understand consumers, the general public, HNWIs, students, patients and D2C markets.
Thought Leadership Research
Inform and raise visibility through a unique, credible evidence-based, trusted point of view.
Round Tables Facilitation And Moderation
A tool in the content creation armoury.
Services For Agencies
Specialist advice, project execution, and analysis support so you can focus on what you do best.
Persona Research For Marketing
Evidence-based, data-driven personas & archetypes based on needs-based segmentation analysis.
Customer Journey Research
The journey often starts before the customer is even aware of the product or service.and more
Getting you the intelligence to achieve your goals
Our team are straight talking, evidence-based problem solvers who pinpoint the issues and use good sense to address them. We can help with:
- Serving large and small businesses
- Innovation, to brand development and everything in between
- Independent & full service
- UK & overseas
- Invested in long term, mutually beneficial relationships
In the last year…
Extensive industry sector experience
Success stories
Advice and tutorials
Dig deeper into the theories laying behind the activities. Whether you’re looking for a more in depth understanding of key concepts, advice on how to plan and execute market research, or for tutorials on how to use tools and software, you’ve come to the right place.
What Are the Questions that Marketers Are Asking Now? – Sapio Research Round Up
In data we trust – steps to ensure data quality
News and opinion
As research leaders, we believe it’s essential not just to be in tune with current events, but to contribute our voice and ideas to the community. Here, you can read the latest happenings at Sapio Research and our thoughts on the industry.
A View From The Beach: What We Learnt At Cannes-Lions 2022
How worried are businesses about the recession now?
Featured report
COVID-19 UK B2B Barometer
Market stats to understand how business have reacted to the pandemic and are preparing for the future.
Helping you keep your finger on the pulse, Sapio Research’s business opinion poll is live with the 6th summary now ready to go.
We’re easy to work with
How it works
- Ideas – understand your challenges, confirm objectives
- Design – check the audience feasibility, scope the project, design the questionnaires, double check against headlines or objectives
- Execution – data collection, analysis, insights, recommendations, or headlines
