We enable you to…
Create opportunities by staying on top of trends and sentiments, feeding creativity.
Adapt quickly to meet changing client demands with flexibility and confidence.
Claw back time
Nurture important relationships and free up thinking space.
Strategic research helps you develop a well-thought-out plan for a brand or marketing campaign, and create economic or long-term value. It enables you to:
- Understand audience motivation
- Define characteristics
- Spot behaviours
- Appreciate perceptions
- Discover what’s of interest
- Compare against the competition
Content and thought leadership research helps brands stand out and provides inspiration for content marketing. It enables you to:
- Stress test a Point of View
- Provide evidence for an opinion
- Recognise what’s important in the market
- Discover new angles
- Highlight trends
We support you through our simple ABC process:
Audience, Brand & Content Research
B2B Research ServicesUnderstand businesses, intermediaries, executives, corporates, VARS, MSPs, the supply chain.
Opinion PollingStraightforward pulse surveys, polls, omnibuses, temperature checks, or online surveys whenever.
Market Understanding ResearchHelping you pivot, grow, and launch with confidence, sizing the potential opportunity.
B2C Market ResearchUnderstand consumers, the general public, HNWIs, students, patients and D2C markets.
Thought Leadership ResearchInform and raise visibility through a unique, credible evidence-based, trusted point of view.
Round Tables Facilitation And ModerationA tool in the content creation armoury.
Services For AgenciesSpecialist advice, project execution, and analysis support so you can focus on what you do best.
Persona Research For MarketingEvidence-based, data-driven personas & archetypes based on needs-based segmentation analysis.
Customer Journey ResearchThe journey often starts before the customer is even aware of the product or service.
Getting you the intelligence to achieve your goals
Our team are straight talking, evidence-based problem solvers who pinpoint the issues and use good sense to address them. We can help with:
- Serving large and small businesses
- Innovation, to brand development and everything in between
- Independent & full service
- UK & overseas
- Invested in long term, mutually beneficial relationships
In the last year…
Extensive industry sector experience
Understanding market opportunity for an AI-driven digital healthcare technology solution.
Supply Chain KPI’s – Which really deliver?
Validating user preference to support new product launch.
Discovering engaging headlines that convince parents about the benefits of using the novel toy-sharing service.
Power Buy the Hour – Using audience understanding to get true impact and innovation.
Initiating a conversation to understand what was causing gender imbalance in the Fit Out sector.
Award-Winning PR | Hair-raising research tackles underrepresentation and wins hearts.
Generating insight that to help position OpenText as thought leaders on Digital Transformation and Industry 4.0 in the Manufacturing sectors in the UK and Nordics.
Helping an agency succeed their campaign to increase visitors at the hand of trend spotting online quantitative research.
COVID-19 UK B2B Barometer
Tracking business confidence and helping give UK businesses clarity during this turbulent time.
Charles Russell Speechlys
Policy recommendations based on insights from the Social Care Sector to reinforce the firm’s positive reputation.
Digital Solutions in Retail – Customer expectations and disappointments.
Maths – No Problem!
Enabling a disruptor in Education Publishing.
Audience understanding to improve content impact.
Enterprise Mobility – The benefits delivered.
How including an insights proposal differentiates Marketing Agencies at the pitch stage.
Demonstrating DocuSign’s thought leadership and ability to aid global Digital Transformation by helping them understand what consumers expect.
Making a relevant and lasting impact to support the launch of a new line of products, enhancing the baker Kingsmill’s reputation.
Advice and tutorials
Dig deeper into the theories laying behind the activities. Whether you’re looking for a more in depth understanding of key concepts, advice on how to plan and execute market research, or for tutorials on how to use tools and software, you’ve come to the right place.
What Are the Questions that Marketers Are Asking Now? – Sapio Research Round Up
News and opinion
As research leaders, we believe it’s essential not just to be in tune with current events, but to contribute our voice and ideas to the community. Here, you can read the latest happenings at Sapio Research and our thoughts on the industry.
A View From The Beach: What We Learnt At Cannes-Lions 2022
How worried are businesses about the recession now?
COVID-19 UK B2B Barometer
Market stats to understand how business have reacted to the pandemic and are preparing for the future.
Helping you keep your finger on the pulse, Sapio Research’s business opinion poll is live with the 6th summary now ready to go.