We enable you to…
Maintain relevance
Create opportunities by staying on top of trends and sentiments, feeding creativity.
Seize opportunities
Adapt quickly to meet changing client demands with flexibility and confidence.
Claw back time
Nurture important relationships and free up thinking space.
- Unsure how successful your ideas will be?
- Feel your brand positioning isn’t differentiated enough?
- Uncertain about potential opportunities?
- Worried about letting the side down?
Don’t worry
We’re here to get you the answers

Strategic research
Strategic research helps you develop a well-thought-out plan for a brand or marketing campaign, and create economic or long-term value. It enables you to:
- Understand audience motivation
- Define characteristics
- Spot behaviours
- Appreciate perceptions
- Discover what’s of interest
- Compare against the competition

Content research
Content and thought leadership research helps brands stand out and provides inspiration for content marketing. It enables you to:
- Stress test a Point of View
- Provide evidence for an opinion
- Recognise what’s important in the market
- Discover new angles
- Highlight trends
Happy clients







We support you through our simple ABC process:
Audience, Brand & Content Research


B2B Research Services
Understand businesses, intermediaries, executives, corporates, VARS, MSPs, the supply chain.

Opinion Polling
Straightforward pulse surveys, polls, omnibuses, temperature checks, or online surveys whenever.

Market Understanding Research
Helping you pivot, grow, and launch with confidence, sizing the potential opportunity.

B2C Market Research
Understand consumers, the general public, HNWIs, students, patients and D2C markets.

Thought Leadership Research
Inform and raise visibility through a unique, credible evidence-based, trusted point of view.

Round Tables Facilitation And Moderation
A tool in the content creation armoury.

Services For Agencies
Specialist advice, project execution, and analysis support so you can focus on what you do best.

Persona Research For Marketing
Evidence-based, data-driven personas & archetypes based on needs-based segmentation analysis.

Customer Journey Research
The journey often starts before the customer is even aware of the product or service.and more
Getting you the intelligence to achieve your goals
Our team are straight talking, evidence-based problem solvers who pinpoint the issues and use good sense to address them. We can help with:
- Serving large and small businesses
- Innovation, to brand development and everything in between
- Independent & full service
- UK & overseas
- Invested in long term, mutually beneficial relationships
In the last year…
Extensive industry sector experience
Success stories
Advice and tutorials
Dig deeper into the theories laying behind the activities. Whether you’re looking for a more in depth understanding of key concepts, advice on how to plan and execute market research, or for tutorials on how to use tools and software, you’ve come to the right place.


What Are the Questions that Marketers Are Asking Now? – Sapio Research Round Up


In data we trust – steps to ensure data quality
News and opinion
As research leaders, we believe it’s essential not just to be in tune with current events, but to contribute our voice and ideas to the community. Here, you can read the latest happenings at Sapio Research and our thoughts on the industry.


A View From The Beach: What We Learnt At Cannes-Lions 2022


How worried are businesses about the recession now?


Featured report
COVID-19 UK B2B Barometer
Market stats to understand how business have reacted to the pandemic and are preparing for the future.
Helping you keep your finger on the pulse, Sapio Research’s business opinion poll is live with the 6th summary now ready to go.
We’re easy to work with
How it works
- Ideas – understand your challenges, confirm objectives
- Design – check the audience feasibility, scope the project, design the questionnaires, double check against headlines or objectives
- Execution – data collection, analysis, insights, recommendations, or headlines