To demonstrate DocuSign’s thought leadership and ability to aid global Digital Transformation, by helping them understand what consumers expected from organisations and the challenges they faced. The study needed to understand whether there was a gap between expectations and execution, how these differed by region and where priorities lay.
Demonstrate DocuSign’s thought leadership
Understanding the state of the market and evaluate the issues that were being uncovered by the research
What we did
Initially a UK only study was conducted to test the campaign approach, understand the state of the market and evaluate the issues that were being uncovered by the research. These were then reflected in a global study of over 10,000 consumers and 2,000 Business Decision Makers in: Legal, HR, Sales, Finance and IT Departments across 10 countries. A common set of questions for all the markets was used along with country specific questions for added local insight.
Results from the study were developed into a White Paper by Made By Chameleon, presented through Webinar’s and discussed at a round table event with senior executives from key accounts and featured across different media channels such as The Raconteur.
A White Paper discussed at a round table event with senior executives
Sapio has been a wonderful partner to work with. They listened closely to our business goals and objectives and created a research design that best fit our needs.
When insights are required to drive engaging content that delivers actual business outcomes, Sapio have been invaluable.