Technology isn’t really one sector, it’s an amazingly complex world of complementary (and sometimes competing) applications, services and infrastructure with intricate interdependencies, different user groups and of course different decision makers. And that’s before you worry about the different ways in which enterprises and SMB’s use and buy technology.
They are however, all linked by one common feature - the unrelenting pace of change. This means understanding the drivers of change, implementation rates, the issues users are really grappling with, barriers to adoption and even key areas of dissatisfaction are critical. But, genuine, objective insight can be hard to find among what is often just “noise”.
To research technology or even to create content around it you need to understand the technology, the issues surrounding it and the best way to research a market. CTO’s and CIO’s are often key targets but you don’t always need to interview them to understand what’s happening in their companies. Other IT decision makers are often better placed to answer specific, technical questions and neglecting the opinions of users can be a mistake.
Sapio Research understand technology, audiences and markets, the best people to research and how to reach them as cost effectively as possible. But above all we spend time with clients to understand their real requirements and deliver technology research projects that provide insight without ambiguity.
Some of the technology areas we’ve researched include: