Quantitative research is the best way to validate your theories and provide you with confidence in your actions. At Sapio, we use many methods to collect primary market research data. As experts in quantitative sample selection, we know the best techniques for every audience.
Online surveys are generally the most effective, and cost efficient method of collecting quantitative market research data. We have access to over 20 million people worldwide and can interview a wide range of business and consumer audiences. We know the difference between panel profiles and are constantly finding ways to make sure the data is genuine and good quality.
We know the consumer and B2B opinion polling panel industry inside out.
When conducting B2B market research or focusing on niche audiences, they are often not accessible through online panels. When this is the case, we recommend using a telephone approach. Partnerships with top telephone fieldwork agencies means we can deliver high quality structured data, at a fast turnaround.
A great way of testing the potential success of products before they go into market, conducting usage and attitude testing, or bench-marking current products against their competitors is to conduct a hall test. Our experience in this area means we can advise on the best method and respondent tasks to ensure statistical reliability and confidence that lack bias.