Meet some of our lovely collaborators who help us take it to the next level for our clients.

“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” — Charles Darwin

Jim Whyte

Trends and Innovation Professional

We partner with strategist, planner and creative thinker Jim Whyte whose extensive experience of monitoring trends in the banking and retail environment led to a career as a Futureologist. He is also a regularly contributing Business and Technology journalist.

Whilst working at FITCH he conducted numerous retail safaris, best-practice audits, innovation workshops and prototyping projects.

Charlotte Beckett 

Consumer Behaviour Specialist and Digital Strategist

Charlotte has 15 years strategic planning experience working both client and agency side with a range of public, private and third sector clients.  With an academic background in Consumer Psychology,  she looks  at the “why” of audiences, not just the “where” and “how”. From initial research and strategies to brand, digital,  product and creative development, Charlotte thrives on challenging briefs  and co-creating projects that deliver results. 

Professor James Devlin

Behavioural Economist and Financial Services Expert

We partner with James Devlin an Associate Dean (International Relations) and Professor in the Marketing Department at Nottingham University Business School. James’ research focuses on consumers’ attitudes, behaviour and decision-making in financial services but he also researches marketing and consumer behaviour issues more generally.

He is Director of the Centre for Risk, Banking and Financial Services and member of the Chartered Institute for Securities and Investment and the Institute of Financial Services and also serves on the Board of Governors/Trustees for the London Institute of Banking and Finance.

Delphine Jegoudez

Ethical Branding Consultant

We partner with Delphine Jegoudez, a consultant in Corporate Social Responsibility & Social Entrepreneur in ICT for Development. She has a passion for helping SMEs identify their brand position through incorporating purpose, values and principles in their day-to-day business.

Her career has spanned from the large blue chip companies Orange and PWC to not-for-profits such as Blue Print for Better Business.

Paul Rudman

SEO Optimisation

We partner with Paul Rudman an expert in search engine optimization and search engine reputation management services with a particular focus on Google. He is credited with maintaining a first-page position on Google for the last agency we founded (Redshift Research)  for over five years. He is also well versed in big data analytics and social media listening.

Sara Driscoll

Features & Content Editor


We partner with content expert and former journalist Sara Driscoll, who runs Content360. Sara's journalistic background coupled with her agency and client-side work mean that she provides content marketing services such as whitepapers, blogs, brochures or articles that cut through marketing hype to resonate with readers. 

She was appointed as the youngest and only female editor within VNU and ran the content team at Bite Global.

Raul Jimenez Van Hoorn

Graphic Designer & Web Developer

We partner with Raul Jimenez van Hoorn who lives the mantra of "a picture is worth a thousand words", particularly when combined with web design. He interprets the brand, building and giving shape to it through its website and visuals, copy and UX.

Skout is a B2B PR agency specialising in PR, content programmes and integrated campaigns. With expertise in a host of sectors in including technology, procurement, HR and professional services, Skout uncovers the natural, authentic stories within a business to create content and PR campaigns that resonate with its clients’ target audiences.

Working across all media, Skout manages earned, paid and owned channels on behalf of its clients. Whether it’s content assets such as white papers or case studies or a dedicated PR campaign aimed at grabbing those column inches, Skout understands what’s needed to help organisations stand out from the crowd.


Learn more about what Sapio Research services can do for your business.