The food and drink sector is diverse, fast moving, innovative and incredibly competitive – and that’s before you have to worry about economic, political and social change.
Grocery shopping is entering a new era. Amazon has launched AmazonFresh, online shopping is on the rise (whether it be via ‘Click and Collect’ or home delivery), health food trends are changing faster than you can say ‘baobab’. All these (and more) carry through to the hospitality sector and out of home food and drink landscape. Whether it’s the rise in a certain spirit (2016 was Year of the Gin for a reason!), complete eating habit changes (such as flexitarianism) or behind the scenes transformations in terms of reducing waste and increasing recycling, it’s fair to say the sector is not waiting around for anyone.
Sapio can provide research services with the potential to deliver game-changing data to your organisation.
Sapio’s Food and Drink Market Research Services:
We can offer solutions that help with:
- Brand positioning and awareness
- Competitor analysis
- Customer satisfaction
- Pricing optimisation
- Product development
- SWOT analysis
- Thought leadership research
At Sapio we have a wealth of experience working with big brands in the food and drink industry. Recently we conducted some research for Kingsmill, and our researchers have also worked with the liked of Coca Cola, Tefal, Unilever, Sainsburys and Slush Puppie, amongst others.