A company will live or die by its brand. Strong brands deliver loyalty, recommendation and profit, but like society itself they are dynamic and change over time.

Brand research can tell you how customers perceive your brand. This helps you remain relevant, appealing and maintain your core proposition. 

As a market-leading brand research agency, Sapio Research can effectively report on attitudes towards your brand and changes in the competitive landscape.

We can help you understand your brand:

  • Awareness and visibility levels and how these differ by audience group

  • What are the characteristics of your brand

  • How your brand differentiates from the rest of the market

  • What customers value in a brand

  • How your brand can be positioned to address customers’ needs

  • Consideration levels for your brand

  • Competitive threats and opportunities

  • How the brand needs to be developed in light of changes in opinions and the market

  • Implications of brand architecture

What can we do for you? 

  • A B testing
  • Best-practice audits
  • Concept testing
  • Corporate social responsibility consultancy
  • Customer trends analysis
  • Logo and strapline testing
  • Market sizing
  • Market trend identification
  • Message resonance
  • Preference testing
  • Pricing research
  • Product performance testing
  • Product range rationalisation
  • ROI measurement
  • Utility testing