A company will live or die by its brand. Strong brands deliver loyalty, recommendation and profit, but like society itself they are dynamic and change over time.
Brand research can tell you how customers perceive your brand. This helps you remain relevant, appealing and maintain your core proposition.
As a market-leading brand research agency, Sapio Research can effectively report on attitudes towards your brand and changes in the competitive landscape.
We can help you understand your brand:
Awareness and visibility levels and how these differ by audience group
What are the characteristics of your brand
How your brand differentiates from the rest of the market
What customers value in a brand
How your brand can be positioned to address customers’ needs
Consideration levels for your brand
Competitive threats and opportunities
How the brand needs to be developed in light of changes in opinions and the market
Implications of brand architecture
What can we do for you?
- A B testing
- Best-practice audits
- Concept testing
- Corporate social responsibility consultancy
- Customer trends analysis
- Logo and strapline testing
- Market sizing
- Market trend identification
- Message resonance
- Preference testing
- Pricing research
- Product performance testing
- Product range rationalisation
- ROI measurement
- Utility testing