Managing Partner, Jane Hales, recently took part in a PRCA Charity and Not for Profit event looking at how Artificial intelligence (AI) and insights can create marketing campaign success. Joined by Stu Youngs, of Studio Texture, the event and debate was a success. But why was it needed, and what were the concluding remarks?
Ranking questions in PR Research are not our cup of tea – here’s why!
It’s been over a year since Sapio Research was incorporated and we’ve had a few people ask about our name. What does it mean? How do you pronounce it? Why Sapio? Well, it’s time you had some answers!
A quick check list for spotting fake news in secondary data sources.
This is about the office for national statistics data, who can use it and how to use it.
The 5 things we've learnt in our first year of business: The Sapio Birthday listical.
See how Audience Understanding can be done without primary research.
Almost a third (27%) of charities and not-for-profits have concerns about using original market research, according to new data.
We will be discussing the findings of our research and providing more tips at the PRCA event on research in NFPs on 11 October.
Full Facts is UK’s independent fact checking charity