Audience Research

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Understanding the audience you want to engage with using business & consumer research strategies is crucial to help you build your brand & influence their behaviour.




Understanding the people or organisations you want to engage with is essential, and Sapio Research knows how to ask the questions that give you the insight you need to address this business challenge

Once you achieve audience understanding, with a business professional or a consumer, this will help you:

  • Understand their motivation

  • Solve their problems

  • Answer their needs

  • Communicate with them effectively

  • Define your value propositions

  • Build relationships

  • Influence their behaviour

Two categories of information can help you discover more about your audience – demographic (eg age, gender, income level / turnover, marital status / size of organisation) and psychographical (eg attitudes, beliefs, values, drivers). These apply whether you’re looking to engage consumers or organisations.

Audience research will also help you understand:

  • Who they are

  • How they think

  • What they want and need

  • Who influences them

  • The experiences they seek

  • How they absorb information

  • Messages that will resonate with them

What we can do for you?

  • Archetype identification
  • Case-study/backstory compilation
  • Co-creation 
  • Competitor analysis
  • Customer experience
  • Customer Journey Map
  • Customer satisfaction, loyalty and retention
  • Employee engagement
  • Influencer mapping
  • Immersion workshops
  • KANO analysis
  • Lost prospect research
  • Media consumption
  • Messaging workshops
  • Needs based segmentation
  • Net Promoter Score analysis
  • New product development
  • Persona analysis
  • Persona research
  • Persona workshops
  • Retail safaris
  • Social listening
  • Stakeholder mapping
  • Unmet needs analysis



Learn more about what Sapio Research services can do for your business.