At Sapio Research we help you identify & research your target audience, developing a bespoke research solution that provides you with the audience understanding you need. 

This will help you to:

  • Understand audience motivation
  • Solve your customers’ problems
  • Answer your target audience’s needs
  • Communicate with your prospects efficiently and effectively
  • Define your value propositions
  • Build customer relationships
  • Influence audience behaviour

Two categories of information can help you discover more about your target audience:

  • Demographic (e.g. age, gender, income level / turnover, marital status / size of organisation)
  • Psychographic (e.g. attitudes, beliefs, values, drivers)

These apply whether you’re looking to engage consumers or organisations.

Audience research can also help you to understand:

  • How they think
  • What they want and need
  • Who influences them
  • What influences them
  • The experiences they seek
  • How they absorb information
  • Messages that will resonate with them

And much more, depending on your research and business needs.

What we can do for you?

Sapio is a London based market research agency.  We have an experienced team of researchers that can offer the following research services and tools to help you gain a deeper insight into your target audience.  Click here to read a recent audience understanding case study.

Here are just some of our audience research techniques, tools and services:

  • Audience persona and segmentation analysis
  • Competitor analysis
  • Customer satisfaction, loyalty and retention
  • Customer journey mapping
  • Needs based segmentation
  • Net Promoter Score (NPS) analysis